Testimonial Software Review 2025: Collect Text and Video Testimonials Easily

Customer testimonials have become one of the most powerful forms of social proof in digital marketing. Testimonials can be a short text quote or a compelling video story that helps businesses build credibility, reassure potential buyers, and boost conversions.

In this review, we’ll take a closer look at Testimonial, a tool designed to collect, organize, and showcase customer feedback. We’ll break down its key features, pricing plans, pros and cons, and how it compares with alternatives. By the end, you’ll have a clear sense of whether Testimonial is the right fit for your business.

What is Testimonial?

Testimonial is a customer feedback tool for gathering both text and video testimonials from customers and showcasing authentic social proof without requiring complex setup.

Customers can submit their written feedback, headshot, and even recorded short video through a dedicated landing page. The platform also supports importing content from social media and video platforms.

The Wall of Love feature is an embeddable feed that displays testimonials directly on your website. You can create a visually appealing section that displays positive feedback in real time.

Key Features of Testimonial

Testimonial has a range of features for collecting and displaying customer feedback.

Collecting Text and Video Testimonials

Customers can submit their feedback through a simple landing page provided by Testimonial. This page has space for written testimonials, optional headshots, and basic details such as name and email. If it’s a video testimonial, customers can record and upload clips directly through the same landing page.

Video length is tied to the plan you choose. The free plan allows videos up to two minutes, while higher tiers extend this limit to three minutes and, on the top plan, five minutes.

The Wall of Love (Embed and Landing Page)

The Wall of Love is a showcase feed that displays all collected testimonials in one place. You can use it as a dedicated landing page to share with your prospects or embed it directly into your own website.

Since it does not demand any coding skills, you only need a short iframe code, which can be copied and pasted into most website builders. This makes it quick to turn raw customer feedback into a public display of trust.

Dashboard and Metrics

Testimonial also has a dashboard that works like an inbox for managing feedback. It displays all submitted text or video testimonials in this central space. This makes it easy for you to review, approve, organize your content and decide which testimonials to feature publicly.

On higher plans, you can also track your basic video metrics. These insights show how videos are performing, giving you a sense of which stories resonate most with your audience. Although the analytics are not very advanced, they add value by highlighting engagement trends that can guide promotional efforts.

Integrations and Imports

In addition to collecting testimonials directly, you can import existing feedback from other platforms. This includes pulling in reviews or comments from social media and popular video hosting sites. When you consolidate scattered praise into one place, it creates a more complete picture of customer sentiment.

Higher-tier plans give access to an API and webhooks. These features make it possible to connect Testimonial with other systems, automate workflows, and create more customized integrations.

Pricing and Plans

Testimonial pricing starts with a free option and scales up to advanced business features.

Starter (Free Plan)

• Price: $0 per month (forever free)
• 1 space
• 10 text testimonials in total
• 2 video testimonials in total (up to 2 minutes each)
• Unlimited X (Twitter) and LinkedIn post importing
• Public testimonial page
• Wall of Love widget with Testimonial branding

Starter Plus

• Price: $21 per month ($250 billed annually)
• Everything in Starter, plus:
• Unlimited text testimonials
• 2 video testimonials in total
• Import from 10+ other social media and review sites
• AI case study generator
• Page localization
• Remove branding from widgets
• Custom domain with SSL

Premium (Most Popular)

• Price: $34 per month per space ($400 billed annually)
• Everything in Starter Plus, plus:
• Unlimited testimonials
• 500 automated monthly invitations via T.E.A.
• 3-minute video time limit
• Custom cards on the Wall of Love
• eGift card integration
• Portfolio page
• RESTful API and Webhook support
• Zapier and Make integrations
• 2 account-level staff seats

Ultimate

• Price: $50 per month per space ($600 billed annually)
• Everything in Premium, plus:
• Unlimited testimonials
• 1,000 automated monthly invitations via T.E.A.
• 5-minute video time limit
• Video metric insights
• Sentiment analysis
• Star rating snippet in Google search
• HubSpot and Slack integrations
• 3 space-level seats per space
• 5 account-level staff seats
• Onboarding assistance
• Pro video editing service (valued at $500)

Custom Plan
For enterprises with unique requirements, Testimonial offers a custom plan that can include unlimited spaces, unlimited invitations, SAML single sign-on, enterprise-level support, custom contracts, and payment flexibility. Pricing is available upon request.

Pros and Cons of Testimonial

Let’s quickly understand both sides of Testimonial so it can help you decide whether it fits your needs.

Pros

1. It’s easy to use without requiring coding knowledge.

2. Testimonial supports both text and video testimonial collection.

3. The Wall of Love is embedded which makes it simple to display testimonials on a website.

4. There’s a free Starter plan available for trying out the platform.

Cons

1. Lower plans have limits on the number of testimonials and video length.

2. Branding is only removed on paid tiers.

Who Should Use Testimonial?

Testimonial is best suited for businesses, freelancers, consultants, coaches, and course creators. They can benefit from the free or Starter Plus plans, which gives enough flexibility to display testimonials. 

Agencies and growing businesses may find the Premium plan more practical. They can benefit from its features like automated invitations, custom branding, and integrations. 

Larger organizations or companies that want advanced analytics, sentiment tracking, and integrations with platforms like HubSpot will get the most value from the Ultimate plan.

For enterprise-level needs, such as managing multiple spaces or requiring custom contracts and advanced security features, Testimonial also has a designed plan on request.

Testimonial vs Alternatives

Let’s see if Testimonial may or may not be the best fit compared to other tools.

Testimonial vs Trustpilot
Trustpilot is a well-known review platform with stronger visibility in search engines that focuses on public customer reviews and ratings. However, it is less customizable for embedding reviews directly on your own site. Testimonial, on the other hand, is better suited for businesses that want more control over how testimonials are collected and showcased.

Testimonial vs VocalVideo
VocalVideo specializes in collecting video testimonials with advanced customization and branding features. While it offers polished outputs, it comes at a higher cost. Testimonial provides a simpler, more budget-friendly way to capture video feedback without extensive setup.

Testimonial vs Endorsal
Endorsal focuses on automating testimonial collection and it has features like request campaigns and integrations. It is similar in spirit to Testimonial but can feel more complex for beginners.

FAQs

Can I download the testimonials?
Yes. Video testimonials can be downloaded in MP4 format at their original resolution.

Does it support video hosting without ads?
Yes. Video testimonials collected through the platform are hosted ad-free, so viewers are not distracted by third-party promotions.

How do I embed the Wall of Love?
The Wall of Love can be added to a website by copying and pasting a short iframe code.

Is there a free plan?
Yes. The Starter plan is free forever and includes up to ten text testimonials and two video testimonials with a two-minute limit.

Can I import testimonials from social media?
Yes. Testimonial supports importing from social media platforms and video hosting sites, so existing praise can be put together into one display.

Conclusion

Testimonial uses a straightforward way to collect and display customer feedback in both text and video form. It’s simple, no-code setup, and free forever for starter plans. This makes it accessible for freelancers, small businesses, and creators who want to showcase social proof without technical hurdles.

That said, the lower plans come with limits, and more powerful features like sentiment analysis and Google star rating snippets are only available on the Ultimate tier. 

In conclusion, Testimonial is a strong choice if you want an easy, affordable way to collect and highlight customer stories directly on your website.